Jollibee Group Foundation Farmer Entrepreneurship Program: “Grown with Joy”

We were tasked to create a campaign to feature and celebrate the farmers supported by Jollibee Group Foundation’s Farmer Entrepreneurship Program. Our output included a campaign idea, hero video, and social media playbook.

The campaign won a Silver Anvil at the 57th Anvil Awards, conferred by the Public Relations Society of the Philippines.

---

Client: Jollibee Group Foundation Inc.
Agency: Evident Integrated Marketing and PR
Accounts: Dove Subingsubing (Director for Advocacy Communications), Mef Marzan (Project Manager)
Creatives: Sandra Monica Sulit (Creative Director), Karen Gosingan (Associate Creative Director/Art), El Santos (Associate Creative Director/Copy), Julius Renomeron Jr. (Art Director)
Production: Blasgil Tanquilut (Director), Shift Studios