Malusog Rice Branding, Print, and Social Media Content

Before IRRI and PhilRice could bring their beta carotene-enriched “Golden Rice” to market, they needed a brand name, logo, and look that reflects the positive impact it can have on Filipino families’ health.

Brand Name, Logo, and Tagline

The brand name, logo, and tagline reflect how this rice variant is nutrient-rich thanks to its being enhanced with beta carotene, which the human body can convert into Vitamin A. The logo incorporates the image of family, farmers’ hats, and a golden grain of rice; all rendered in a color palette featuring bright yellow, vibrant green, and earthy ochre shades.

Marketing Collateral Mock-Ups

Malusog rice poster mock-ups — Poster mock-up

Malusog rice brochure mock-up — Brochure mock-up

Social Media Content Samples

Other Materials

Our clients also applied our branding to several other materials, including booth designs, staff uniforms, and packaging.

Client: International Rice Research Institute Philippines (IRRI PH), Philippine Rice Research Institute (PhilRice)
Agency: Evident Integrated Marketing and PR
Creatives: Jenny Nadong (Executive Creative Director), Ronnie Amador (Creative Director/Art), El Santos (Associate Creative Director/Copy), Yanni Panesa (Sr. Art Director), Desiree Ong (Sr. Copywriter)
Project Management: Dove Subingsubing (Director for Advocacy Communications), Mef Marzan (Associate Director for Advocacy Communications)