Forest Foundation Philippines Results Framework 2023-2027

Forest Foundation Philippines developed a new Results Framework to guide their funding efforts throughout 2023-2027. We were tasked to create a campaign and materials to promote it to various stakeholders and potential grantees.

Our executions included merchandise, a webpage, social media content, and downloadable content.

Campaign Line, Concept Description, Key Visual

The line “Rooting for the Future” plays on the notion that the forests’ roots and connections run deeper and wider than meets the eye, not only supporting a variety of species but also connecting us to one another. It emphasizes that we do affects the forests, and what happens to the forests affects us.

The art direction is a combination of actual photos from Forest Foundation Philippines’ partners and grantees, as well as graphic elements inspired by risograph prints rendered in the Foundation’s brand colors.

Marketing Collaterals

Digital Brochure

The full version of this brochure is available for download on the Forest Foundation Philippines website.

Webpage

We partnered with DThree Digital to design and develop this page. You may view it live here.

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Client: Forest Foundation Philippines
Agency: Evident Integrated Marketing & PR
Creatives: Jenny Nadong (Executive Creative Director), El Santos (Associate Creative Director/Copy), Abi de Vera (Associate Creative Director/Art), Yanni Panesa (Sr. Art Director), Nicholas Sia (Art Director)
Project Management: Dove Subingsubing (Director for Advocacy Communications), Paolo Balderia (Associate Director for Advocacy Communications)