BPI ePay Branding & Web Design

BPI was launching a new virtual card that offered customers a convenient and secure way to shop online. They were targeting members of the older generation who hesitate to shop online because of security and privacy concerns.

We were tasked to develop the product’s branding, as well as all the digital promotional materials and website.

Logo

BPI ePay is all about online security, and we wanted our logo to reflect this while still adhering to BPI’s brand guidelines. Our logo is inspired by old-school combination locks that our older target market is familiar with.

Website

APTRA Screen

Client: Bank of the Philippine Islands (BPI)
Agency: Wunderman Manila
Creatives: Pia R. Ocampo (Executive Creative Director), JP Meneses (Creative Director), El Santos (Copywriter), Gino Daniel (Art Director), Lara Rojo (Art Director), Bonjovi Gemanil (Art Director)