Association of Foundations: 50th Anniversary
Association of Foundations (AF) is the Philippines’ largest network of foundations and NGOs, with 217 members to date. As one of their agency partners, Evident was tapped to help develop a theme, logo, and materials for their 50th anniversary celebration in 2022. Among the materials we proposed were an anthem/song.
The celebration culminated in a General Assembly and celebratory dinner on October 14, 2022, where the anthem and its music video made its debut.
AF Anthem: Lakas ng Isa, Lakas ng Lahat
Tagalog Lyrics:
Lakas ng Isa, Lakas ng Lahat
Lakas ng Isa, Lakas ng Lahat
Magkakaibang galing
Magkakaibang laban
Iba’t ibang lakas
‘Di nag-iwanan kahit kailan
‘Di lang sa oras ng sakuna
Basta’t may nangangailangan
Tatayo at gagalaw
Handang-handang magbayanihan
CHORUS:
Lakas ng Isa, Lakas ng Lahat
Saradong landas ay bubukas
Lakas ng Isa, Lakas ng Lahat
Oras ng dilim, bigyang liwanag
Lakas ng Isa, Lakas ng Lahat
Hinulma ng maraming taon
Bayanihan sa bawat dekada
Husay, lakas, tibay
Ang nagdala sa ‘tin dito ngayon
(Repeat Chorus)
BRIDGE:
Sa madilim na daan,
Lakas natin ang ilaw
Sa bayanihan,
Sama-samang lakas ang bubuhat
(Repeat Chorus)
Lakas ng Isa, Lakas ng Lahat (x4)
English Translation:
The strength of one is the strength of all
The strength of one is the strength of all
Diverse abilities
Fighting different battles
Armed with distinct strengths
Staying by each other’s side
Be it during a tragedy
Or in times of need
We’re ready to stand up and act
Ready and willing to work as one
CHORUS:
The strength of one is the strength of all
Closed paths shall open
The strength of one is the strength of all
Turning darkness into light
The strength of one is the strength of all
Excellence honed through the years
Strengthened by decades-long cooperation
Solid teamwork, no matter the circumstances
All qualities that brought us to where we are
(Repeat Chorus)
BRIDGE:
When life takes down a dark path,
Our strength is our light
Through collaboration
We are stronger together
(Repeat Chorus)
The strength of one is the strength of all (x4)
50th Anniversary Theme and Logo
Client: Association of Foundations Inc.
Agency: Evident Integrated Marketing and PR
Advocacy Communications Unit: Dove Subingsubing (Department Director), Elaine Tinio (Associate Director), Sofia Magtibay (Project Manager)
Creatives: Jenny Nadong (ECD), Ronnie Amador (CD/Art), El Santos (ACD/Copy), Abi de Vera (ACD/Art), Martin Buenaobra (Art), Duane Casper Primo (Art)
Producer: Joey De Guzman