Konektado Tayo: Social Media Content

We worked Konektado Tayo as part of the ReachHealth project, a USAID-funded five-year project led by RTI with Johns Hopkins Center for Communication Programs (CCP) and Duke University Global Health Innovation Center (Duke GHIC).

We developed a digital playbook that provided guidance on the campaign’s content themes, overall tone, and art direction. We also created the monthly social media content (art and copy) for them.

This won a Merit Award for Communication Management (Governmental Communications) at the Philippine Quill Awards 2021, and a Gold Stevie Award for Communications or PR Campaign of the Year – Public Service category at The Stevie Awards for Women in Business 2022.

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Client: RTI International, USAID
Agency: Evident Integrated Marketing and PR
Accounts: Dove Subingsubing (Director for Advocacy Communications), Victorena Diesta (Project Manager), Paolo Balderia (Senior Project Manager)
Creatives: Sandra Monica Sulit (Creative Director), Abi De Vera (Art Director), Julius Renomeron Jr. (Art Director), Nicholas Sia (Art Director), El Santos (Senior Copywriter), Anthea Reyes (Copywriter)